info@zegg.io
Marketing Strategy & Fractional CMO for Growth-Minded Companies
Frustrated with marketing that overpromises and underdelivers? There's likely a disconnect between your vision, your marketing strategy, and your customers.
We work with leadership teams to clarify their vision and establish measurable marketing strategies your team and agency can execute.
With the right strategy anything is possible. Book a free consultation today to see how.
Strategy
Quickly ID why your marketing isn’t delivering the leads, customers, and sales you need. Our proprietary system facilitates development of a message and strategy that attracts the attention of your ideal customers and persuades them to buy.
Implementation
Your strategy will reveal assets that need fixing and gaps that need filling. We can work with your staff and agency get on target fast. Or we can work with our partners to build what you need and shorten your time to market.
Fractional CMO
Growing companies rarely can justify the fully loaded costs of a true CMO. But they need those skills more than established firms do. For select companies, we bridge that gap.
Welcome…
We solve complex marketing problems, on short notice, by facilitating your marketing vision, clarifying your message, and orchestrating your go to market.
Before Matt Anderson was consulting full-time, he held senior strategy positions at advertising agencies and director/VP roles at several $100m companies, advising hundreds of clients throughout a 20-year career. (Click to continue reading About Us.)
Marketing Problems Are Incredibly Frustrating
We Understand
Getting the most out of marketing investments can be a struggle. It often feels like no matter how hard you try, progress remains elusive. You sometimes feel like you’re running a gauntlet of…
Marketing firms who overpromise and underdeliver
Internal marketers who seem consistently to be “phoning it in”
Campaigns that generate attention but not profits
Marketers who create more PowerPoints than leads
Sales teams who constantly complain they don’t have enough leads, and the leads they do have aren’t good enough
Marketing “strategies” that resemble budgets and to do lists, not a way to win
More excuses than solutions that get your the growth you need and deserve
When marketing struggles, the reason usually is your marketers don’t know where to start and what to do because they struggle to translate what they hear from leadership into a strategy, offer, and message that sells. That’s where we start.
We Facilitate Dynamic Marketing Strategies
Our Approach
Our engagements start with facilitation. We use a proprietary framework developed over the last 15 years to extract your vision, marry it with customer psychology, and craft a strategy that attracts leads, increases sales, and accelerates your growth.
Our facilitated approach creates a variety of related benefits:
Creates buy-in by enlisting stakeholder participation from the start. Our message-first approach is designed to create alignment between marketing and operations.
Covertly trains marketers on customer and conversion psychology principles they may be unfamiliar with.
Shortens time to market by pre-crafting and documenting key messages so marketers can work in parallel and still stay on-message.
Improves ROI by creating a framework where every marketing assumption can be easily tested and improved. This keeps iteration and testing from becoming an exercise in “throwing pasta at the wall and to see what sticks.”
Strengthens your brand with a Hollywood-derived character building framework. Your customers will know, like, and trust your brand when every communication reinforces their perceptions.
FEATURES
It's a Brave New World
The world has changed in the last 25 years and marketing strategy hasn't caught up.
For most of marketing history, the most difficult problem to solve was how to get your message in front of your ideal customers cheaply enough to turn a profit.
Today, digital ad platforms empower any Joe or Sally with $5 can target a message with a precision Fortune 500 companies a generation ago couldn't dream of.
Category- and positioning-based competition is out. Story-based competition is in. Our marketing strategies need to adapt to this new reality.
That’s why we’ve been developing an innovative marketing strategy framework for the last 15 years.
How We’re Different
Testing Optimized
The team that improves the fastest wins. We harness data to iterate to success.
Vision Driven
Marketing must translate the corporate vision into a customer-oriented message.
Channel Maximizing
Your ads and assets are a vehicle for your message. There’s more opportunity…
READ MORE
It’s Easy to Get Started
Your marketing turn around can be achieved in three easy steps…
Book a Call
Let’s discuss your goals and see if it’s a fit. Then we’ll figure out the best way forward, together.
Facilitated Strategy
Custom facilitation clarifies your vision fast, often in only six hours of meeting time.
Implement & Win
We equip your internal marketers and agency with a plan they can execute so you win fast.
Book Your Free Consultation
info@zegg.io
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We help businesses (finally) win with marketing using message-first strategies.