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Testable Marketing Strategy: The Path to Scaling Fast
In the world of marketing, there's a widely accepted mantra: test everything. However, despite this rigorous approach, many businesses find their efforts falling flat. So, what's going wrong? ...more
Strategy
February 08, 2024•11 min read
Get Ready – Launching Apple Vision Pro
Apple is launching its first new product category since AirPods and Apple Watch and is giving us once again a masterclass in tasteful and impactful advertising. Let's examine its first ads and see wha... ...more
News
January 09, 2024•7 min read
The Entrepreneur's Indispensible Role in Marketing Success
In my 20+ years of professional marketing experience, there's one factor that more than any other has separated the winners I've worked with from those whose marketing investments failed. What is it? ... ...more
Strategy
December 02, 2023•7 min read
Rethinking Buyer Personas
Buyer personas traditionally rely on demographics. But with the shift from mass media to digital, we have new ways to understand our customers. Welcome to the age of psychographics. See how in-depth p... ...more
Strategy
November 06, 2023•5 min read
How to Unleash the Power of AI for Your Marketers
Today,AI is unleashing unprecedented breakthroughs in marketers' productivity. But marketing strategy hasn't caught up. Until now. See how the right approach to marketing strategy can help your market... ...more
Strategy
January 16, 2023•9 min read
Why Your Marketing Strategy Must Start With Your Mesage
For most of marketing history, reaching your ideal customer was the biggest problem. The world has changed. Today, marketing strategy must start with your message. Here's why. ...more
Strategy
October 15, 2022•7 min read
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