info@zegg.io
Welcome
I solve complex marketing problems, on short notice, by facilitating your marketing vision, clarifying your message, and orchestrating your go to market.
Before consulting full-time, I held senior strategy positions at advertising agencies and director/VP roles at several $100m companies, advising hundreds of clients throughout a 20-year career.
The results speak for themselves:
Triple the sales pipeline in four months for a B2B SAAS startup
Increase conversion rates 20% for a consumer products company, driving an extra 8-figures in sales per year
ROI-positive by month two on engagement guiding next-gen leadership team to establish growth vision for a regional bank
Fix sales message in six weeks resulting in multiple seven-figure deals where a top Silicon Valley firm failed for two years
From unknown to #1… Created brand & launch strategy for start-up that took them to #1 brand in a building products category despite being outspent by 50:1.
And dozens more successful engagements.
When marketing teams struggle, the reason usually is not that they don’t know marketing. Instead, they don’t know where to start, and they struggle to translate what they hear from leadership into a strategy, offers, and messaging that sells.
That’s why every one of our engagements starts with facilitation. We use a proprietary framework developed over the last 15 years to extract your vision, marry it with customer psychology, and craft a message and strategy to attract leads, make sales, and accelerate your growth.
We don’t replace your marketing agency or marketing team. Instead, we ensure they have the vision and leadership they need to be effective so you can maximize the ROI of every marketing investment you make.
We accept both short-term and ongoing engagements. Let’s schedule a call and explore what you’re trying to achieve, whether we’re a good fit, and how best to start.
Matt Anderson
Principal
Our Services
Strategy
Our facilitation-based approach and message-first strategy tools solve problems and create buy-in faster than a traditional agency's traditional "go away and be brilliant" model.
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Implementation
We work with your existing talent to create the assets you need. We help you get to market faster, and usually at a lower cost than if you manage the implementation phase yourself.
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Fractional CMO
When longterm leadership is desired, we act as a Fractional CMO. Ensure your strategy is on-target
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Our mission is to
empower brands to
achieve their goals
Our greatest privilege is getting to help leaders bring their vision to life and make their dreams come true. We strive to provide the knowledge and resources required for success, and take immense pride in seeing our clients make their dreams come true.
We believe you deserve a marketing firm that is committed to your success. That starts with a process designed to capture and refine your vision. We strive to develop creative and effective solutions tailored to achieve your goals. We also believe that your marketing succeeds best when it serves your customers’ needs. That’s why we strive in everything we do to strengthen the connection between our clients and their customers.
info@zegg.io
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We help businesses (finally) win with marketing using message-first strategies.